Many life insurance agents want to grow their agencies and manage a group of agents hoping to make overrides on the business they produce. However life insurance agents with aspirations of building an agency find it hard to attract and recruit agents.
The secrets to building a life insurance agency is having a great set of life insurance carriers to work with, a great lead system that keeps your recruits producing in the field and a website that is appealing and intriguing.li
Life Insurance Carriers
There are hundreds of life insurance carriers to choose from. As an agency manager, you want to appoint with those that offer low pricing, an easy and short application process and companies with great agent customer service.
The first mistake agents make is contracting with dozens and dozens of companies they will never write one piece of business with. First of all, don’t do this. All you need are a group or portfolio of about six life insurance companies that can insurance anybody from healthy to not healthy, age 0-89.
When choosing your portfolio contract with companies for the following: 1. life insurance company that provides fully underwritten term and the lowest cost. 2. A life insurance company that provides non-med term and non-med term with return of premium table rated to a four. 3. A few life insurance companies that provide final expense whole life insurance. 4. A life insurance company that will insure anybody, we call this your last resort company.
Here is a company that has got it right. Life Agent Alliance has this combination of carriers built around speed, ease, customer service and pricing.
You will never recruit a single agent unless you have a lead system that is exclusive, fresh and intriguing. Once you find this lead system, you must guard your lead source the way you would protect your family. If your agents find out who your lead source is, they can go around you and buy direct from your lead provider. Voiceleads.us is a lead source you can use that serves many agencies across the country. They offer a do-it-yourself lead service that allows you to control the lead generation yourself, eliminating the middle man between you and your leads. This puts the agency manager in control of the lead process and creates stability for your agency. Learn more at voiceleads.us
Many agencies fail when it comes to a recruiting website. Have you seen the agency websites that look like they were built back in 1990? Honestly, would you trust your livelyhood with an agency that can’t even produece a sexy looking website? Of course not. When you build your website, it must be fresh, inviting and intriguing. Again look at what Life Agent Alliance does. This website says, “professional,” “got it together,” “we know what we are doing.”
Your website is as important as your lead source and the carriers you write. Don’t make it look amateurish and out-dated!
We hope this bit of information helps you grow your career. Good Luck!